Finn Digital Wins 2008 Silver Davey Award for Contest Microsite Branding

Finn Digital won another award!

The Briggs & Stratton Corporation Diamonds in the Rough contest microsite won a 2008 Silver International Davey Award in the Promotional/Branding category!

This was our first year working on the Diamonds contest, and our main focus was to redesign the site so that it was kid-friendly while adhering to strict COPPA rules. We added some neat features like interactive icon movements, the "Create My Baseball Card" feature, prominent "Tell a Friend" links, and an interesting display of the regional winners and their stories.

In all, we had a great time working with the Briggs & Stratton and CKPR staffs on putting such a fun project together!

Congrats to the development team here at Finn Digital, Javier Centeno for his fantastic design, and John Feld and his staff at CKPR for their PR work on this project.

Read the full press release here.

-Tiff P.
Media Project Manager

Finn Digital Wins Silver W3 Award!

Finn Digital is proud to announce that we have been awarded a Silver W3 Award from the International Academy of the Visual Arts for our design and development of the Briggs & Stratton "My Dream Backyard" website.

The W³ Awards honors outstanding websites, web marketing, and web videos created by interactive agencies and marketing professionals worldwide, and is the first major competition to be accessible to agencies of all sizes, both nationally and internationally. The awards are organized by the International Academy of Visual Arts and sponsored by AdAge Magazine.

Finn Digital partnered with Briggs & Stratton Corporation and LittleWood Inc. to design and develop the interactive contest microsite that showcased six-themed prize packages featuring over 80 products, with big-ticket items in each prize package featured each month. The “My Dream Backyard” contest, which ran online from April to September, allowed users to enter daily for their favorite “prize package”, which consisted of outdoor lawn-and-care products and furnishings donated by participating sponsor companies, with winners being chosen monthly.

Nearly 39,000 unique individuals entered during the contest period with an average of 80,000 entries per month, exceeding Briggs & Stratton’s website traffic goals. Additionally, online users were provided with lawn-and-garden tips with links to Briggs & Stratton’s YardSmarts website as a value-added takeaway. This is the fourth year for the “My Dream Backyard” contest, and the third year that Briggs & Stratton has partnered with Finn Digital.

We are just honored to be recognized for our efforts!

-Tiff P.
Media Project Manager