The Importance of Social Networks for Business

The idea of using social media networks to build brand equity can be a foreign concept for many business. However, the sheer impact of the Internet and the word-of-mouth generated from these networks can be more effective that traditional advertising.

Who else thinks so? Check out this article from Business Week. A corollary article is available here.

Getting involved in social networking can build a new generation of brand-loyal--and more importantly, brand-aware--consumers of a company's products and services.

-Tiff P.
Media Project Manager